Saturday, October 9, 2010

Media Influence On Male Fashion

By Shannon Holland

The way men perceive fashion has changed over recent years due to the influence of the media. In particular, magazines create an image for men of how they should look or dress. Magazines have changed society due to their ideas for men's self image. Not only advertising space but also general content has an ever larger proportion dedicated to fashion in general interest, sporting and also fitness magazines.

Men's fashion is now a prominent part of magazines, whilst in the past it was overlooked somewhat. There is a much larger interest in and demand for fashion based content as men are becoming more and more focused on style. Men's magazines are not the only influence on men's fashion either. Sections on men's clothing are now contained in women's magazines. An idea of how her partner should dress is created in the woman's mind.

A huge number of publications now contain fashion content regardless of their target audience and the main magazine subject area. They do however create fashion advice which will influence and appeal to their target demographic. Advice and items are suggested which take into account sexuality, age, interests and income but also the publication receiving some form of capital incentive.

A lot about the magazines influence is explained by this. The commercial interests of a magazine can see an entirely new style come about in the midst of another current trend. A stir can be created around a retailer's new items and style so that the audience receive it well, if the magazines are paid enough to do so.

So much so are magazines an influence on men's fashion that certain retailers are now creating their own short publications. These contain fashion advice and show men how to put together outfits made up of their various items. This allows the retailer to somewhat control the way their customers dress. The way they display their clothes in magazines is suggesting not how they can be worn but how they should be worn. - 40727

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